Turn insights into outcomes
Permutive named as a partner in Google’s curation offering
Google’s announcement that it’s no longer getting rid of third-party cookies risks creating a false sense of security for publishers and advertisers alike, but let’s be clear: Nothing has changed.
Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google
Google’s announcement that it’s no longer getting rid of third-party cookies risks creating a false sense of security for publishers and advertisers alike, but let’s be clear: Nothing has changed.
Four media companies on tackling signal loss with data collaboration
The Arena Group, Hearst, TelevisaUnivision, and The Washington Post share strategic insights on identity, clean rooms, and exceeding ad industry expectations.
Permutive CEO chats data, genAI and Cannes
Permutive’s CEO is returning to Cannes with the goal of bringing people across the publisher ecosystem together, including retail media.
Ned Jones, Permutive’s Head of Advertiser Customer Success, named in PMW’s 2024 Powerlist
One judge reviewing Ned’s PMW 100 Powerlist entry said: “The results Ned has delivered for Sky are impressive and he’s clearly well respected by his peers.”
Permutive strengthens leadership team with the appointment of Jay Stevens as Chief Commercial Officer
This key appointment marks a significant step as Permutive reimagines advertising and expands its commercial activities across the buy side.
How the Marie Claire group is preparing for third-party cookies with Permutive
Marie Claire group has seen a +25% increase in its click-through rates with Permutive segments, but also a +15% increase in addressable reach, with the Marie Claire group now able to activate the segments across all of its 12 sites.
Permutive named finalist in 2024 AOP Awards for Best Media Technology Partner
Permutive named a finalist in the 2024 AOP Digital Publishing Awards for Best Media Technology Partner: Powering publisher revenue through direct-sold.
Permutive & Prohaska Consulting partner to supercharge data-driven revenue growth for publishers
This collaboration will offer access to an acclaimed data platform, winning commercial strategies, and expertise in data transformation, fuelling substantial growth for premium publishers and their advertisers.
The NY Post is turning first-party data into direct deals, with a little help from its friends
Based on Prohaska and Permutive’s success in helping publishers like the NY Post devise first-party data strategies, the two companies have combined their monetization capabilities into a more formalized offering accessible to all publishers.
LiveScore partners with Permutive to kick off new audience data platform ahead of Euros 2024
LiveScore, the global sports media business, launches ‘OnTarget’, a future-proof solution for accessing reliable and robust first-party audience segments, in partnership with Permutive.
How publishers are coping with an online advertising revolution
Permutive, Bauer Media Group and Future share their view on the path forward for publishers and advertisers post-cookie.
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