Turn insights into outcomes
Podcast: Meet Michael O’Grady, CFO, Permutive
Michael O’Grady’s finance strategic moment occurred in 2014 at higher-ed tech company Ellucian. Faced with transitioning from a traditional perpetual license model to a SaaS one, he identified the need for a unified approach across all business functions.
Ad targeting in transition: A Q&A with Permutive’s CEO & Co-founder, Joe Root
This Spotlight episode of The Rebooting Show, featuring Joe Root, CEO of Permutive, covers the loss of ad targeting signals, direct-sold advertising, and the shift in publisher incentives to build trust vs. build traffic.
Podcast: IAB UK Stay Engaged – It’s a match!
The ad world can be a bit like swiping through your favourite dating app. Consumers pass on brands every day due to confusing messaging or bad creative.
Podcast: The pivot to privacy
Brian Morrissey from The Rebooting spoke with Joe Root about why respecting data privacy doesn’t mean you can’t make money from advertising, and we share some thoughts on subscriptions in a downturn and the fraught nature of travel in the Covid era.
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