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The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden,…
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Data collaboration, reimagined
The advertising landscape is facing unprecedented disruption. Accelerating signal loss, stringent privacy regulations, and the inherent limitations of ID-based strategies are eroding campaign performance for advertisers and putting pressure on publisher revenues. Legacy data clean rooms, while promising privacy, often fall short on delivering true scale and operational efficiency, relying on complex integrations and datasets…
7 steps to increasing data-driven ad revenue
The digital advertising landscape is rapidly evolving due to privacy regulations and changing browser standards. Accelerating cookie deprecation means that at least 70% of the internet is invisible to ad tech, with only 30% addressability. In this new reality, publishers urgently need new solutions to reach the right audiences and maximize revenues. Enter the power…
A publisher’s guide to surviving open marketplace collapse
The decline of the open marketplace (OMP) cannot be ignored. Addressability is at 30%, and OMP revenue is down by 25%. It’s time for CROs and publisher sales teams to look beyond OMP revenue and focus on direct-sold partnerships. Download this guide to learn: How to unlock better returns from advertising How to look…
How brands are tackling decreasing consumer trust in advertising
This study conducted by Permutive and AdExchanger analyzes how top brands and advertisers are navigating a digital advertising industry that is being turned on its head by both platform-level changes and regulations that seek to protect consumers’ data and their privacy online. The analysis is based on a survey of leading marketing and advertising executives…
The future of digital advertising in a privacy-first world
Consumer privacy is transforming the rules of digital advertising and businesses need to evolve with it. Why? Because 78% of consumers across generations believe that companies are responsible for protecting their data and 79% of people are concerned about the way their data is being used by companies. Advertisers need to develop responsible marketing practices…
A new era of first-party data
Eight experts in data science and advertising discuss how agencies can leverage first-party data and what the future holds for this space.
Relieving Data Deprecation and Identity Challenges
Privacy regulations and browser updates, focused on protecting user identity, will change how brands target, measure, and optimize marketing campaigns. These initiatives are leading to data deprecation, the reduction in consumer data available for use in data-driven marketing. Identity-based strategies are useful for authenticated, customer-first marketing, but they are not a cure-all approach for the…
Media Moments 2020 Report
From the collapse of events to the boom in subscriptions and shifting trust in journalism, this report explores them all.
Forrester Total Economic Impact Report
Boost ROI by 291% with the right DMP We wanted a deeper understanding of the costs, benefits, and risks involved in deploying a data management platform (DMP), so we commissioned Forrester Consulting to conduct a Total Economic Impact™ study of Permutive’s Edge DMP.
Prioritizing first-party data in the age of privacy
Understand how to adapt to the new ad ecosystem. In January 2020, Google announced that it will phase out third-party cookies in Chrome within two years. This decision has shaken up the ad industry, which uses third-party cookies for audience targeting. This series of three papers aims to address some of the emerging challenges and…
Why publishers are missing out on data-driven revenue
Building new revenue channels, personalizing the on-site experience, and increasing advertising revenue are high priorities for publishers. For many, these needs have resulted in more mature data strategies – but this focus comes at a time when industry-revolutionising trends are changing the way media is bought and sold. In our last Data Matters report, we…
The state of the publisher industry
Uncover Where Publishers’ Priorities Sit in 2019. In our research we uncovered three key themes: 1. Growing Advertiser Demand: One of the biggest priorities for publishers, but many feel unable to respond to RFPs and don’t believe in their ability to sell with data. 2. Increasing Scale & Insights: To overcome third-party cookie blocking publishers…
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