Optimize your signals for outcomes
Permutive’s reimagined DMP optimizes publishers’ signals to drive advertiser outcomes. We are utilizing AI for increased workflow efficiency, insight-driven decision making and proactive opportunity recommendations.
Trusted by the world’s leading advertisers and publishers
Turn your data into revenue-driving opportunities
Permutive helps you to achieve:
100% addressability across all impressions
Higher CPMs and greater yield through real-time audience targeting
Improved data collaboration with advertisers and partners
Complete control over data usage and compliance
Higher RFP win rates through AI-driven recommendations and optimization
What you can do with Permutive
Ingest your first-party data
Connect and unify data from your site, app, or CDP to build a live audience graph that updates in real time.
Build granular audience segments
Use behavioral, contextual, and demographic data to define and enrich audiences for targeting or insights.
Gain actionable audience insights
Understand who your users are, how they engage, and where opportunities for growth exist.
Maximize your addressable audience
Activate every impression - including passerby and non-consented users - across your sites and apps.
Collaborate with advertisers
Create shared audience taxonomies and enable privacy-safe activation across campaigns and brands.
Leverage our marketplace
Unlock new verticals, enable lower-funnel targeting, and demonstrate incrementality by connecting to identity and data partners through no-code workflows.
Join the publishers unlocking
incremental revenue with first-party data
“Working with Permutive has allowed us to double our data sales in the last two years, and we're on track to double those again in the next three years”
Alistair Smith
Head of Commercial Data and Insight at The Independent
“Permutive has helped Gumtree diversify away from motors spend, supporting us with proactive insights and relevant audiences to win new business”
Victoria Trevillion
Head of Advertising Operations and Technology at Gumtree
“With Permutive, PMC has the ability to do quick and in-depth analysis of our audiences and our performance to help our advertisers not only address and find their target audience but target them more effectively"
Brett Goverman
Vice President, Data Strategy at Penske Media Corporation
FAQs
Permutive was built privacy-first, ensuring all audience data stays on-device and in the publisher’s control. No user-level data is shared with external platforms.