Permutive's platform gives publishers an in-the-moment view of everyone on their site. So they can see more value from more of their users, with data updated in milliseconds.
It's fundamentally fast, and it's just one of the use cases for our core technology. To transform publishing, we also had to transform processing.
Permutive is built using edge computing. Where data is processed on the device that generates it, rather than a remote server in the cloud.
The number of connected chips and sensors has exploded. The cloud just wasn’t built for this much data. When each device processes what it generates, we can bypass the cloud and unlock game-changing possibilities.
We team up with publishers to see how our edge-based platform can best drive their business. Then we work alongside them to see their ambitions turn into outcomes.
That might be tracking users only using first-party cookies. Targeting content on the very first visit, to all users. Or finally being able to identify hidden users. Yes, everything's powered by the edge - but no two Permutive approaches are the same.
We applied our edge-based platform to Immediate Media’s network, creating a first-party cookie approach that targeted their entire audience with a 100% match rate. They used it to create and activate segments that update every second instead of every day.
Immediate Media used to identify only 20% of their target audience, as their old DMP relied on third-party cookies which were blocked by default in many browsers.
