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and privacy.
No tradeoffs.

Permutive’s privacy-safe infrastructure helps publishers and advertisers reach full audiences safely and in-the-moment, and keep control of their first-party data. It’s fundamentally fast, purpose-built with edge technology to deliver the best of privacy and performance.

Audience Platform

Control your data destiny

Control your data destiny

User privacy is resetting the ad industry. It’s long overdue, but erratic ‘fixes’ and moving targets threaten business stability. Permutive safeguards your users and your revenue in turn - so you stay out of crisis mode, and in control of your fate.

Monetize your users
without selling them

It pays to understand your audience, but you don’t need to identify everyone in it. Earn their trust by conducting your campaigns via first-party data, in a privacy-safe environment that safeguards the relationships between you and your users.


Built for the
next trillion

This confidence in first-party data is made possible by on-device processing, or edge processing, which sits at the core of Permutive technology. An astonishing amount of data is produced each day: only on-device processing can unlock its value.

Privacy by design

Edge processing minimizes the data that leaves a user’s device, by processing and anonymizing it on the device itself.

Cut out the cloud

No need for large quantities of data to be sent to and from distant cloud servers before a response can be given.

Efficiency: always

The deployment of AI at the edge of the network means models can learn from an immediate stream of up-to-date data.

Our Customers

“We were looking for a partner to help make our first-party data more impactful and enable us to remain ahead of the ever-changing regulatory and browser compliance landscape.” Ryan Nathanson, SVP Operations, SHE Media See the case study

makes it


more ad revenue in one month


increase in audience identification from 20% → 80%


increase in targetable inventory

We applied our edge-based platform to Immediate Media’s network, creating a first-party cookie approach that targeted their entire audience with a 100% match rate. They used it to create and activate segments that update every second instead of every day. Immediate Media used to identify only 20% of their target audience, as their old DMP relied on third-party cookies which were blocked by default in many browsers.