We applied our edge-based platform to Immediate Media's network, creating a first-party cookie approach that targeted their entire audience with a 100% match rate. They used it to create and activate segments that update every second instead of every day.
Immediate Media used to identify only 20% of their target audience, as their old DMP relied on third-party cookies which were blocked by default in many browsers.
Look past the
cloud. Live on
the edge.
Permutive is built using edge computing. Where data is processed on the device that generates it, rather than a remote server in the cloud.
The number of connected chips and sensors has exploded. The cloud just wasn’t built for this much data. When each device processes what it generates, we can bypass the cloud and unlock game-changing possibilities.