We applied our edge-based platform to Immediate Media’s network, creating a first-party cookie approach that targeted their entire audience with a 100% match rate. They used it to create and activate segments that update every second instead of every day. Immediate Media used to identify only 20% of their target audience, as their old DMP relied on third-party cookies which were blocked by default in many browsers.
Monetize your users
without selling them
It pays to understand your audience, but you don’t need to identify everyone in it. Earn their trust by conducting your campaigns via first-party data, in a privacy-safe environment that safeguards the relationships between you and your users.