The Audience Platform makes this – and more – possible.
Get to know your cohorts
To avoid exposing user data, you’ll be dealing with “cohorts” rather than individual customers. Cohorts are grouped by mutual characteristics and stripped of user IDs before they enter the network. They also scale across 100% of visitors, not just the limited number of logged-in users.
Edge processing makes this possible
Our Audience Platform takes advantage of on-device processing, which performs sensitive computations on a user’s own device instead of sending their personal data to the cloud. You’ll be placing the privacy and immediacy of edge processing at the heart of your campaigns.
From first-class graduates of the GDPR age
For legacy solutions trading privacy for performance, there are no quick fixes. We built Permutive from scratch to be highly performant in a world where privacy comes first. Our Audience Platform is proof that you can have the best of both worlds.