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The Incremental Growth Series | Part 1
Blog
Advertisers
First-party data
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The Incremental Growth Series | Part 1: Why your ROAS doesn’t tell the whole story about growth

ROAS is often treated as the ultimate measure of marketing success, but it only tells part of the story and doesn’t capture the broader goal of driving true growth. Read on for Permutive’s Tom Shapland’s take.

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CTV TelevisaUnivision webinar
Upcoming events & webinars

Navigating CTV: TelevisaUnivision’s addressability blueprint

Join Bethany Hillman, SVP, Data and Advertising Operations at TelevisaUnivision, and Permutive leaders as they share a strategy for overcoming this fragmentation.

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Opinary BCN Permutive webinar panel
Past events & webinars
Webinar
Addressability
First-party data
Privacy
Publishers

Keine Logins? Kein Problem: Wie Publisher mit Umfragen demografische Daten fürs Targeting gewinnen

Sehen Sie sich jetzt das Webinar mit Permutive, Opinary und BCN Brand Community Network an.

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Announcements
Press
Data Collaboration

Permutive appoints ad tech veteran Aline Zenses as Managing Director to lead DACH expansion

Permutive, the data collaboration platform powering the advertising ecosystem, today announced the appointment of Aline Zenses as Managing Director for the DACH region.

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Ajoy Nath Mumsnet interview still
Videos
Data Collaboration
First-party data
Non-endemic
Publishers

Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration

By empowering Mumsnet to segment its audience into meaningful cohorts, Permutive has enabled the publisher to surface new opportunities for both endemic and non-endemic brands.

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G2 Summer 2025 badges
Blog
Publishers

Permutive earns top G2 rankings in Summer 2025 Report, including #1 Momentum Leader

Recognition across customer satisfaction, market momentum, and support highlights our dedication to enabling customer growth in the new era of data collaboration.

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Upcoming events & webinars

The Data Collaboration Summit

Permutive’s Summit showcases how collaboration and direct relationships can reimagine advertising and boost Open Internet performance.

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Success story
Brands
Publishers

Permutive and Ocado Ads launch unique audience targeting capabilities for publishers and advertisers to drive incremental outcomes

Future, Immediate, The Independent and News UK join as inaugural publication partners. Permutive, the data collaboration platform powering the advertising ecosystem, is excited to announce a new partnership with Ocado Ads, the Retail Media Network of the UK’s fastest growing retailer. The collaboration means that publishers can now securely enrich their first-party data with Ocado’s…

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Permutive Data Collaboration Platform
Videos

Permutive Data Collaboration Platform

Expand your data collaboration and achieve incremental outcomes with Permutive’s Data Collaboration Platform combining the capabilities of a DMP, a data clean room, and curation solutions.

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Data-driven publishing: How The Independent maximizes audience insights with Permutive
Videos

Data-driven publishing: How The Independent maximizes audience insights with Permutive

Discover how The Independent leverages a data strategy powered by Permutive to transform audience understanding and boost advertising effectiveness.

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Blog
Advertisers

Beyond the Buzz: Understanding how the next era of curation is reshaping advertising performance

Don’t be distracted by the debates. Curation is here to stay, and the next wave is all about harnessing its strategic advantage to improve outcomes and get ahead of the competition.

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Mail Metro Media’s data advantage: How harnessing publisher signals drove 20% higher campaign performance with Permutive
Videos
Addressability
Advertisers
Data Collaboration
Publishers

Mail Metro Media’s data advantage: How harnessing publisher signals drove 20% higher campaign performance with Permutive

The future of advertising has arrived – and it’s built on the power of first-party data, strategic publisher-advertiser collaboration, and AI-powered efficiency that delivers measurable impact.

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