Drive incremental outcomes fast with premium publisher audiences
Permutive’s Data Clean Room lets advertisers securely collaborate with 150+ premium publishers - without writing code, moving data unnecessarily, or sharing personally identifiable information (PII).
Trusted by the world’s leading advertisers and publishers
What is Permutive’s Data Clean Room?
Permutive’s Data Clean Room helps advertisers and publishers unlock more value from their data - securely, at scale, and beyond the limitations of identifiers or fragile integrations.
Rather than relying on match rates or transferring data, Permutive enables privacy-safe collaboration directly within your cloud environment - helping you reach more users, with more relevance, faster.
Why brands and publishers choose Permutive
Drive incremental outcomes across the open web - with scale, speed, and simplicity:
- Achieve better outcomes using real-time, premium publisher data signals
- Reach 100% of consumers - not just the 30% tied to IDs
- Streamline operations: a single agreement and deal ID for 150+ publishers
- Maintain full data control by keeping everything in your environment
What can you do with
Permutive’s Data Clean Room?
Collaborate directly from your cloud environment
Built on your existing cloud platform - like Google Cloud, Snowflake, Databricks, or Azure - your data remains secure, governed, and in-place.
Build high-performing audiences
Train publisher-side models using your seed data to scale audiences - even when identifiers are missing.
Activate instantly across the open web
Buy open web inventory from over 150 publishers using a single deal ID, across any SSP or cloud platform.
Put clean rooms in the hands of marketers
From insights to activation, our no-code workflow enables operational teams to launch and optimize campaigns without engineering resources.
Get started
immediately
Use our open taxonomy to access standard audiences pre-integrated with major SSPs and DSPs - on a transparent CPM fee model.
Custom build your clean room strategy
Define custom audience strategies and collaborate with preferred publishers using your clean room instance.
Recognised on G2 for business
excellence
How Permutive’s Data Clean Room delivers value for
advertisers, publishers, and commerce partners
Are you an advertiser looking to…
- Test new data collaboration strategies without security of compliance risk?
- Reach shoppers across the open web?
- Move from cookie-based buying to scalable, sustainable audience strategies?
Permutive gives you the tools to achieve all that - securely and with speed.
How this helps publishers, too:
- Monetize your first-party data securely
- Collaborate directly with demand while maintaining control
- Join a premium publisher network and drive higher-value programmatic deals
Extend the power of clean room collaboration to retail media and commerce:
- Extend the power of clean room collaboration to retail media and commerce:
- Create closed-loop measurement using existing infrastructure
- Tap into new revenue without complex technical integrations
FAQs
The first generation of clean rooms only reach identified users - often less than 10% of the open web. Permutive’s Data Clean Room goes further by modeling your data to reach 100% of users across hundreds of publishers, all without relying on IDs or data movement.
Permutive eliminates the 1:1 integrations typical of clean rooms. You sign one agreement and can activate across 150+ publishers with a single deal ID.
No. Permutive is built for operational marketing and commercial teams. Our intuitive, no-code platform makes it easy to go from data to activation.