Driving incremental outcomes by unlocking new advertiser demand
Vertical publishers are trusted by deeply engaged audiences - but over-reliance on endemic spend and limited inventory can stall growth. Permutive helps you win new budgets, extend reach beyond your owned properties, and maximize the value of every impression.
Solving today’s toughest data challenges to
drive incremental outcomes in advertising.
Break through revenue ceilings by scaling beyond endemic spend
Ad revenue targets are rising, but most vertical publishers face two major roadblocks: finite inventory and advertiser concentration. Permutive solves this by turning your first-party data into a powerful growth engine - helping you reach 100% of your audience, attract non-endemic advertisers, and drive higher yield across every channel.
How Permutive helps
vertical publishers grow
Win campaigns with non-endemic advertisers
Permutive enriches your first-party data with insights from advertiser, data partners or other publishers using clean room technology - helping you build performant audiences that attract new, non-endemic demand and unlock previously untapped budgets.
Extend your audiences across premium environments
With Permutive’s curation solution, you can extend your high-performing audiences beyond your own properties - into a network of premium publishers and placements - so media-buyers can continue targeting your audience at scale, even when you’re sold out.
Activate 100% of your audience with precision
Reach both authenticated and anonymous users across all buying pathways - direct-sold, programmatic, and curated - with a privacy-safe, ID-agnostic platform that maximizes every impression.
Launch and scale differentiated data products
Permutive works with your team to define your commercial data offering - from audience strategy and packaging to internal enablement - helping you launch high-performing, differentiated ad products that command higher CPMs and incremental revenue.
How leading vertical publishers
are winning with Permutive
“Permutive has helped Gumtree diversify away from motors spend, supporting us with proactive insights and relevant audiences to win new business.”
Victoria Trevillion
Head of Advertising Operations and Technology at Gumtree
The Data CollaborationPlatform powering publisher growth
Data Management Platform
Collect and unify every first-party data signal - pageviews, logins, ad events - without latency or data leakage.
Data Clean Room
Securely collaborate with advertisers using privacy-safe clean rooms that connect data across clouds - no data movement or engineering required.
Curation
Extend reach with high-quality audience packages across a premium ecosystem - activating in the DSP of your buyer’s choice.
Peer insights from publishers like you
"Great, versatile tool that actually does what it is supposed to do"
Brian l.
Digital Revenue Operations Director at Bauer Media Group
"Top notch customer service, white glove treatment"
Marin K.
Vice President, Revenue Operations
Small-Business (50 or fewer emp.)
"Permutive is a must have tool for digital publisher to build and grow audience segments profitably"
Pradeep M.
Senior Director - Audience Analytics
Enterprise (> 1000 emp.)
FAQs
Vertical publishers have rich, high-value audience data - but signal loss and privacy shifts have made it harder to activate. Permutive helps you turn your first-party data into privacy-safe, scalable audiences that drive direct deals, PMP performance, and long-term advertiser demand.