Maximize client outcomes with media buys across a premium publisher network

Agencies today need to drive performance across fragmented media while navigating tighter budgets, identity loss, and mounting pressure for results. Permutive helps you simplify campaign planning, unlock scalable audience targeting, and maximise return on media spend across premium publishers - all with one platform.

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Solve fragmentation and inefficiency in audience planning

Today’s digital landscape is fractured - with limited addressability, siloed data, and the pressure to deliver performance at scale. Permutive brings media and data together through a collaborative platform built for transparency and operational efficiency. With direct integrations with 150+ premium publishers and privacy-safe targeting, you can deliver results without workarounds or guesswork.

Get more from
your media investments

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Deliver addressable campaigns at scale across premium inventory

With 100% addressability and access to authenticated publisher audiences, Permutive empowers agencies to activate relevant, scalable campaigns without relying on third-party cookies or opaque black-box targeting.

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Simplify operations with streamlined planning and buying

Avoid the hassle of juggling data partners, integrations, and trafficking. Permutive combines data and media into a single Deal ID, reducing setup time and enabling faster campaign activation.

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Collaborate directly with premium publishers

Connect directly with trusted media owners to build audience strategies using rich, real-time data - all while maintaining control and transparency.

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Drive measurable client outcomes

From increased reach to improved performance, Permutive helps agencies prove value with campaign analytics that align to business goals, not just impressions.

Agencies are already seeing
results with Permutive

Dentsu

“Permutive’s curated audiences saw more measurable impressions, achieving the highest in IAS’s Quality Attention categories, specifically in ‘visibility’ and ‘situation’, versus the cookied audiences.”

Theo Reisz-Gervis
Matthew Rance

Theo Reisz-Gerv,
Senior Programmatic Client Manager at dentsu

Built for agency teams
solving client challenges

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Data Management Platform

Empower teams to build custom audiences from rich publisher signals - without relying on third-party cookies or only IDs. The Permutive DMP enables real-time segmentation, consistent reach, and data activation for premium media.

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Data Clean Room

Bring clients’ first-party data into a privacy-safe environment where it can be matched with publisher audiences - unlocking better planning, smarter targeting, and shared insights.

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Curation

Combine media and data into pre-packaged, privacy-safe audiences delivered through a single Deal ID. With curated audience deals, agencies save time, scale faster, and get better results for clients.

Trusted by media teams across the globe

G2 rating

"Great, versatile tool that actually does what it is supposed to do"

brian
Brian l.

Digital Revenue Operations Director
at Bauer Media Group

G2 rating

"Top notch customer service, white glove treatment"

mark
Marin K.

Vice President, Revenue Operations
Small-Business (50 or fewer emp.)

G2 rating

"Permutive is a must have tool for digital publisher to build and grow audience segments profitably"

brian
Pradeep M.

Senior Director - Audience Analytics
Enterprise (> 1000 emp.)

FAQs

What makes Permutive different from other media-buying platforms?

Permutive combines media and data in one platform, giving agencies a single destination to plan, target, and activate addressable audiences at scale - without identity workarounds or operational burden.

Speak to an expert about scaling media performance