Drive revenue growth with limitless, outcomes-driven collaboration
Signal loss has made 70% of the web unreachable, limiting your ability to scale and deliver for advertisers. Permutive restores your addressable audience and gives you the tools to win RFPs, grow ROI, and deliver in the outcomes era — through privacy-safe publisher signals, predictive data collaboration, and interoperable ID and partner integrations.
Solving today’s toughest data challenges to
drive incremental outcomes in advertising.
Make every viewer count - on every screen
Your audience is everywhere - on desktop, mobile, CTV, and linear. But fragmented data makes it harder to monetize effectively.. Permutive gives premium video publishers a complete, real-time view of their audiences. Build richer segments, power addressable campaigns, and deliver more value to buyers - all without compromising privacy.
Here’s how we help you win
budgets and drive growth
Win and rebook budgets with must-win advertisers
Build outcome-focused audiences using cohorts, contextual signals, and interoperable ID solutions - enhanced with AI and insights that map to advertiser KPIs. Prove performance, increase rebookings, and become a must-buy on media plans.
Unify fragmented data into a single, addressable audience
Unify web, mobile, CTV, and linear audience data into a single addressable identity. With real-time data activation, you deliver consistent, high-value segments to buyers - no matter where your viewers are.
Eliminate operational bottlenecks with no-code automation
Permutive’s composable, no-code infrastructure removes engineering dependencies, enabling your teams to launch and optimize campaigns faster and with fewer resources.
Unlock data collaboration without compromising privacy
Our predictive clean room and interoperable platform enable seamless collaboration with advertisers, ID providers, and data partners - helping you build, model, and activate joint audiences with complete data control and no need for a DPA in many cases.
Enterprise digital media businesses
are seeing results with Permutive
“We have seen a 75% increase in revenue, a 152% increase in advertiser (client) count, and a 31% year-over-year increase in the average CPM across the network since we switched to working with Permutive.”
Nat Francis
Digital Revenue Operations Director at Bauer Media Group
"Our Permutive partnership and our first-party data strategy led to a 5X increase in campaign performance (CTR) when using first-party data alone, as well as a 5X improvement in driving an effective CPA for a clothing retailer using PMC’s first-party data (SHE Media)."
Brett Goverman
Vice President, Data Strategy at Penske Media Corporation
“Permutive helped us grow ad revenue by 135% in a month, and drive a 132% uplift in performance - all while improving viewability and audience sizes.”
Matthew Rance
Head of Commercial Data & Analytics at Immediate
A platform built for incremental reach,
proven outcomes, and predictive activation
Data Management Platform
Surface, enrich, and activate your complete signal set - including contextual, cohort, and ID signals - to increase addressability and improve campaign results across every channel.
Data Clean Room
Collaborate securely with brands, partners, and ID solutions - enabling joint audience modeling and targeting that delivers on advertiser outcomes, all without moving or exposing data.
Curation
Drive incremental demand and revenue by making your addressable audiences accessible in curated marketplaces, while keeping data ownership and privacy intact.
60% of enterprise digital media
companies power their audience
strategy through Permutive
"Great, versatile tool that actually does what it is supposed to do"
Brian l.
Digital Revenue Operations Director at Bauer Media Group
"Top notch customer service, white glove treatment"
Marin K.
Vice President, Revenue Operations
Small-Business (50 or fewer emp.)
"Permutive is a must have tool for digital publisher to build and grow audience segments profitably"
Pradeep M.
Senior Director - Audience Analytics
Enterprise (> 1000 emp.)
FAQs
Permutive is the only platform that activates 100% of your audience using publisher-owned signals, predictive AI, and privacy-safe infrastructure. While other platforms rely on legacy IDs or exposed data sharing, Permutive restores addressability and drives outcomes - without compromising privacy or control.