Win bigger ad budgets with the power of data collaboration
News publishers are under pressure to grow revenue and compete with larger media groups. With Permutive, you can consolidate your data, collaborate securely, and unlock national advertising demand - all without adding operational complexity.
Solving today’s toughest data challenges to
drive incremental outcomes in advertising.
Turn your local audiences into your most powerful asset
Local news publishers have built loyal, trusted audiences - but siloed data and limited resources can make it hard to monetize that value at scale. Permutive makes it easy to activate your first-party data, connect with other publishers, and unlock new revenue with 100% addressable inventory.
Maximize yield and streamline operations while gaining access to national demand, all in a privacy-safe, future-proof way.
Here’s how Permutive helps news
publishers grow revenue and reduce complexity
Apply valuable audience insights to every impression
With Permutive, every impression is enriched with identity, cohort, and contextual signals - enabling full addressability and improved performance for both direct and programmatic campaigns.
Automate campaign workflows and audience segmentation
Use AI to generate audience plans, segment users by taxonomy, and build RFP responses - all without engineering. Work faster and with more confidence across revenue and ops teams.
Simplify your data strategy with one connected platform
From data ingestion to collaboration and activation, Permutive gives news publishers a centralized, no-code platform to manage their data and grow their business - without relying on third-party cookies or IDs alone.
Win national budgets by collaborating with other publishers
Permutive’s Data Clean Room empowers you to safely collaborate with other trusted publishers to build scaled, privacy-safe audiences and unlock new demand from national advertisers.
Join the news publishers
unlocking incremental revenue
“Since switching to Permutive, 100% of our audience cohorts are now powered by first-party data, driving a 2X increase in data-driven revenues, a 57% boost in average campaign budgets, and a 25% rise in new advertisers.”
Violette Chomier
Chief Data Officer at Les Echos Le Parisien Group
Built for the unique challenges and
ambitions of news publishers
Data Management Platform
Unify and activate your first-party data across every channel with a DMP designed for addressability and scale. Build rich audience segments and maximize their value with no-code workflows.
Data Clean Room
Collaborate with other publishers, trusted data partners, and advertisers to build high-scale audiences and win national budgets - all without sharing or exposing your data.
Curation
Package, enrich, and syndicate your inventory with full control using advanced audience signals and supply-side curation. Deliver more value to buyers and increase programmatic yield.
60% of enterprise digital media
companies power their audience
strategy through Permutive
"Great, versatile tool that actually does what it is supposed to do"
Brian l.
Digital Revenue Operations Director at Bauer Media Group
"Top notch customer service, white glove treatment"
Marin K.
Vice President, Revenue Operations
Small-Business (50 or fewer emp.)
"Permutive is a must have tool for digital publisher to build and grow audience segments profitably"
Pradeep M.
Senior Director - Audience Analytics
Enterprise (> 1000 emp.)
FAQs
Permutive is the only platform that supports all audience signals - cohorts, contextual, and identity - across 100% of your inventory. We make it easy to collaborate, scale, and activate data without third-party cookies or ID dependencies.