Monetize your retail media data onsite, offsite, and via data syndication
Retailers are sitting on vast stores of first-party data, but fragmented tools and closed ecosystems limit its value. Permutive unifies and activates your data - securely and at scale - to unlock new revenue and simplify how you go to market.
Solving today’s toughest data challenges to
drive incremental outcomes in advertising.
Turn your first-party data into scalable, high-margin media revenue
Retail media networks are under pressure to grow faster, compete smarter, and prove performance. Permutive helps you activate 100% of your addressable audience across every channel - while maintaining control and delivering differentiated value to advertisers.
Whether you’re monetizing onsite inventory, extending reach offsite, or syndicating your data, Permutive powers secure collaboration and fast activation - without relying on third-party cookies or cloud delays.
Activate more data, simplify execution,
and stand out in a crowded market
Expand addressable audiences onsite
Permutive increases addressable scale 2–10x beyond CDPs and legacy DMPs, enabling you to monetize both known and unknown users with real-time precision - no engineering bottlenecks, no cookie dependencies.
Reach audiences across the open web
Activate your data across hundreds of premium publishers through a single Deal ID. Deliver offsite reach and performance without third-party identifiers, while improving advertiser margins and minimizing channel conflict.
Syndicate your data at scale and expand your sales team overnight
Permutive enables 150+ publisher sales teams to package and sell your retail audiences programmatically, matched with AI-powered insights that drive relevance and ROI.
Protect your data while accelerating collaboration
Permutive’s edge-based architecture and privacy-first clean room give you full control over who accesses your data and how. Collaborate with brands and premium publishers safely - without moving raw data.
Built for retail media teams
rethinking how they activate and scale data
Data Management Platform
Break through the limitations of traditional DMPs and CDPs. Activate audiences instantly, increase addressable scale, and monetize more inventory - all without third-party identifiers or complex integrations.
Data Clean Room
Enable secure, privacy-safe data collaboration with advertisers and media partners. Share insights and audiences without moving data - and accelerate joint planning and campaign execution.
Curation
Package and distribute your data through curated deals across a network of publishers. Let advertisers reach your audiences in high-performance environments.
Trusted by media teams across the globe
"Great, versatile tool that actually does what it is supposed to do"
Brian l.
Digital Revenue Operations Director at Bauer Media Group
"Top notch customer service, white glove treatment"
Marin K.
Vice President, Revenue Operations
Small-Business (50 or fewer emp.)
"Permutive is a must have tool for digital publisher to build and grow audience segments profitably"
Pradeep M.
Senior Director - Audience Analytics
Enterprise (> 1000 emp.)
FAQs
Permutive enables you to activate 100% of your audience across onsite, offsite, and syndicated channels - in real time and with full control - unlocking incremental outcomes.