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The Outcomes Era is here: How publishers can win back the Open Internet
If you weren't at the Data Collaboration Summit, you missed Permutive Co-founder & CEO Joe Root laying out a bold vision for the future of the Open Internet: A future where publishers can reclaim lost ground and achieve equal or better outcomes for advertisers..
AI and predictive modeling haven't just changed the rules; they've reset them. Google and Meta know this. They spent the last few years rebuilding their ads businesses around one singular focus: outcomes. But where does that leave the Open Internet? For too long, we’ve been stuck competing on proxy metrics, clicks, and viewability. In this video, you will learn:
- How the Open Internet can stop competing on outdated metrics and start winning on performance.
- The four foundational elements Google and Meta use to drive billions in outcome-based revenue.
- How AI agents instantly remove the biggest barrier to scaling your direct-sold revenue.
- The specific customer data that shows publishers delivering incremental outcomes on par or better than Google
- About Permutive’s new Halo agentic suite, designed to help you build better ad products and scale infinitely.
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