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Curation as a revenue diversification strategy: Lessons from The Arena Group
The rules of digital advertising are changing. With traditional monetization paths challenged, leaner teams, and a fragmented ecosystem, publishers need new ways to take control of their data and revenue. The Arena Group, home to iconic brands like Parade and TheStreet, is tackling this head-on with a lean team and a powerful new approach centered on curation.
In this fireside chat, join Stephanie Mazzamaro, Head of Ad Product & Programmatic Strategy at The Arena Group, and Permutive's Mike Barnitt. Steph shares candid insights into their journey, from navigating the "black box" of curation to building their internal cognitive brain, Encore, for predictive monetization.
Discover how The Arena Group is leveraging direct data relationships to create high-value, unique inventory that stands out in the marketplace. This session is a must-watch for leaders seeking actionable strategies to diversify revenue, optimize their programmatic stack, and redefine the value of their first-party data.
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