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How billions of audience opinions drive meaningful advertising performance for Ranker
Ranker’s unique dataset is built from a vast amount of post-opinion consumption data points. This provides deep insights into user preferences, from TV genres and characters to favorite fast-food restaurants, enabling Ranker to give brands a holistic view of their audience.
In this video, Dio Pulicay, Director, Advertising Operations & Yield at Ranker, explains how they harness these data points collected from audience votes on articles, logins, newsletters, and their app, and how they use Permutive’s data collaboration platform to react to any campaigns and deliver meaningful performance KPIs for advertisers. Dio also shares his advice for other publishers on the importance of taking stock of all the data points and offering a value exchange to build engagement in a changing ecosystem.
Speak with a Permutive expert to learn more about how Permutive helps vertical publishers like Ranker turn audience data into new revenue streams.
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