Press

For all press enquiries, please email Mindi Chahal
mindi@permutive.com

Featured Press

Latest news and thought leadership

  • Announcements
    AdExchanger ↗

    Permutive & Penske Media Corporation win 2023 AdExchanger Awards for Best Publisher First-Party Data Platform

    Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.

    Read more
    Announcements
    AdExchanger ↗

    Permutive & Penske Media Corporation win 2023 AdExchanger Awards for Best Publisher First-Party Data Platform

    Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.

    Read more
  • Press
    PMW ↗

    Publisher direct deals: boosting sales revenue streams

    Brands should capitalise on the data that publishers can provide, enabling marketers to target audiences in the most efficient way possible as the battle between privacy and scale continues.

    Read more
    Press
    PMW ↗

    Publisher direct deals: boosting sales revenue streams

    Brands should capitalise on the data that publishers can provide, enabling marketers to target audiences in the most efficient way possible as the battle between privacy and scale continues.

    Read more
  • Press
    MediaShotz ↗

    ReedPop Engage, powered by Permutive, sees +50% rise in CTRs

    In response to the demise of third-party cookies, ReedPop has developed a more robust first-party data-driven audience strategy to drive advertiser performance and develop new revenue streams.

    Read more
    Press
    MediaShotz ↗

    ReedPop Engage, powered by Permutive, sees +50% rise in CTRs

    In response to the demise of third-party cookies, ReedPop has developed a more robust first-party data-driven audience strategy to drive advertiser performance and develop new revenue streams.

    Read more
  • Press
    What's New in Publishing ↗

    How Gumtree is using first party data to replace cookies

    Gumtree’s Head of Advertising Operations, Victoria Trevillion, talks about the publisher is focusing more on direct interactions with advertisers and agencies, moving away from reliance on open marketplaces and third-party revenue.

    Read more
    Press
    What's New in Publishing ↗

    How Gumtree is using first party data to replace cookies

    Gumtree’s Head of Advertising Operations, Victoria Trevillion, talks about the publisher is focusing more on direct interactions with advertisers and agencies, moving away from reliance on open marketplaces and third-party revenue.

    Read more
  • Press
    Advertising Week ↗

    As the open marketplace fails, advertisers are turning to publishers to reach audiences

    The OMP offered an automated and easy path for buyers and sellers looking to reach addressable markets at scale, but it’s now the source of more challenges for advertisers.

    Read more
    Press
    Advertising Week ↗

    As the open marketplace fails, advertisers are turning to publishers to reach audiences

    The OMP offered an automated and easy path for buyers and sellers looking to reach addressable markets at scale, but it’s now the source of more challenges for advertisers.

    Read more
  • Announcements
    1 min read
    InPublishing ↗

    Permutive picks up two wins at the Digiday Technology Awards

    Permutive won Best Data Management Platform and Best Sell-Side Programmatic Platform.

    Read more
    Announcements
    1 min read
    InPublishing ↗

    Permutive picks up two wins at the Digiday Technology Awards

    Permutive won Best Data Management Platform and Best Sell-Side Programmatic Platform.

    Read more
  • Announcements
    AdExchanger ↗

    Permutive named a 2023 AdExchanger Awards finalist for Best Publisher First-Party Data Platform

    Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.

    Read more
    Announcements
    AdExchanger ↗

    Permutive named a 2023 AdExchanger Awards finalist for Best Publisher First-Party Data Platform

    Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.

    Read more
  • Press
    DCN ↗

    Advertising has an addressability problem; publishers can help

    The answer to the OMP’s shortcomings and the need for addressability lies in publishers and direct-sold deals.

    Read more
    Press
    DCN ↗

    Advertising has an addressability problem; publishers can help

    The answer to the OMP’s shortcomings and the need for addressability lies in publishers and direct-sold deals.

    Read more