This article focuses on three types of modelling that publishers and brands are exploring to scale data and increase audience reach.

Brands should capitalise on the data that publishers can provide, enabling marketers to target audiences in the most efficient way possible as the battle between privacy and scale continues.

In response to the demise of third-party cookies, ReedPop has developed a more robust first-party data-driven audience strategy to drive advertiser performance and develop new revenue streams.

Ratecard Days #23

This article focuses on Permutive’s new product, Prospecting, which accelerates publishers’ direct deal pipeline.

Gumtree’s Head of Advertising Operations, Victoria Trevillion, talks about the publisher is focusing more on direct interactions with advertisers and agencies, moving away from reliance on open marketplaces and third-party revenue.

The OMP offered an automated and easy path for buyers and sellers looking to reach addressable markets at scale, but it’s now the source of more challenges for advertisers.

Permutive won Best Data Management Platform and Best Sell-Side Programmatic Platform.

The answer to the OMP’s shortcomings and the need for addressability lies in publishers and direct-sold deals.

This guide will help you build a direct-sold strategy that drives ad sales and wins repeat business.

As the OMP collapses, publishers are off-setting losses with direct-sold programmatic

Publishers and advertisers can no longer rely on IDs to reach audiences and measure performance.

As the open marketplace collapses marketers should consider alternative ways to reach audiences at scale.

Meta’s failure to realise the power of news and premium publishers in an era of fake news and brand safety will see more budgets spent directly with publishers.

Permutive has been ‘highly commended’ alongside Penske Media for ‘Best Use of Data’ in the Campaign Tech Awards.

Les Echos-Le Parisien Médias has announced its first-party capabilities in partnership with Permutive, including first-year results, which saw a doubling in the publisher’s data-driven revenue.

Short-term pain for long-term gain is a business cliche. But it’s not wrong, as online classifieds site Gumtree’s direct ads business shows.

Permutive and AdExchanger analyze how top brands are navigating a digital advertising industry that is being turned on its head.

Up to 50% of European users are choosing to opt-out of data collection as a result of regulatory enforcement, whereby businesses must make it just as easy to reject data collection as it is to accept data collection. But publishers hold one-to-one relationships with their users. They have an opportunity to rebuild consumer trust by […]

This guide will explore why advertisers should forge direct relationships with publishers and how to build and scale first-party data.