White paper

A publisher’s guide to surviving open marketplace collapse

August 15, 2023 10 min read

This guide will help you build a direct-sold strategy that drives ad sales and wins repeat business.

  • The decline of the open marketplace (OMP) cannot be ignored. Addressability is at 30%, and OMP revenue is down by 25%. It’s time for CROs and publisher sales teams to look beyond OMP revenue and focus on direct-sold partnerships.


    Download this guide to learn:

    • How to unlock better returns from advertising 
    • How to look beyond open market revenue and build direct relationships with buyers
    • How to create cleaner supply path