- The decline of the open marketplace (OMP) cannot be ignored. Addressability is at 30%, and OMP revenue is down by 25%. It’s time for CROs and publisher sales teams to look beyond OMP revenue and focus on direct-sold partnerships.
Download this guide to learn:
- How to unlock better returns from advertising
- How to look beyond open market revenue and build direct relationships with buyers
- How to create cleaner supply path
This guide will help you build a direct-sold strategy that drives ad sales and wins repeat business.
