Four things we learned about user opt-out and ad serving

November 21, 2022 1 min read

  • Aarti Suri

    Product Marketing Manager at Permutive

Up to 50% of European users are choosing to opt-out of data collection as a result of regulatory enforcement, whereby businesses must make it just as easy to reject data collection as it is to accept data collection. But publishers hold one-to-one relationships with their users. They have an opportunity to rebuild consumer trust by […]