According to Digiday & Permutive research, 83% of publishers have experienced significant revenue loss on the open marketplace in 2023.
Are you a publisher looking to avoid risk in the open marketplace (OMP)? Many of the issues experienced in OMP are alleviated by direct relationships between publishers and advertisers and by addressing all audiences rather than the 30% available in the open.
Download The state of Publisher Ad Revenue today to discover how publishers are changing their strategies for 2024 and find out what’s required in a publisher’s RFP toolkit to drive positive ad revenue.
By downloading this report, you will discover:
- Open marketplace versus direct-sold revenue trends
- What’s required in a publisher’s RFP toolkit to drive positive ad revenue
- Why audience insights are essential to deepening direct advertiser relationships
Digiday and Permutive surveyed more than 100 publishers to find out how the changing roles of OMP and direct-sold programmatic are impacting publisher revenue and how they are solving the challenge.
