First-party data

Announcements

AdExchanger ↗

Permutive & Penske Media Corporation win 2023 AdExchanger Awards for Best Publisher First-Party Data Platform
Blog

7 min read

Publisher transformation: Next-gen data providers for audience targeting
Press

MediaShotz ↗

ReedPop Engage, powered by Permutive, sees +50% rise in CTRs
Announcements

1 min read

Permutive picks up two wins at the Digiday Technology Awards
Announcements

AdExchanger ↗

Permutive named a 2023 AdExchanger Awards finalist for Best Publisher First-Party Data Platform
Guide

10 min read

A publisher’s guide to surviving open marketplace collapse

This guide will help you build a direct-sold strategy that drives ad sales and wins repeat business.
Press

DCN ↗

Why publishers see success in direct-sold programmatic
Press

ExchangeWire ↗

CairoRCSMedia achieves cookieless targeting with Permutive
Announcements

InPublishing ↗

We’re AOP Digital Publishing Awards finalists
Blog

3 min read

Four steps to checking your addressability
Press

Martech Series ↗

MarTech Interview with Joanna Duffy, Permutive’s Product Marketing Manager
Press

AdMonsters ↗

Explainer: What are Standard Cohorts?