New Research: Framing the changing roles of the open marketplace, direct-sold and paths to profits

November 28, 2023 1 min read

Digiday and Permutive surveyed publishers to find out how OMP and direct-sold are impacting publisher revenue.

  • According to new Digiday & Permutive research, 83% of publishers have experienced significant revenue loss on the open marketplace in 2023.

    Are you a publisher looking to avoid risk in the open marketplace (OMP)? Many of the issues experienced in OMP are alleviated by direct relationships between publishers and advertisers and by addressing all audiences rather than the 30% available in the open.

    Download The state of publisher ad revenue today to discover how publishers are changing their strategies for 2024 and find out what’s required in a publisher’s RFP toolkit to drive positive ad revenue.