How publishers can use data to close more deals with advertisers

October 03, 2022 1 min read

  • Thomas Baart

    Customer Success Manager at Permutive

  • TMB (Trusted Media Brands) is the world’s leading community-driven entertainment company. TMB’s portfolio of leading brands, which includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that’s inspired and created by its fans.

    When creating their data strategy, TMB were experiencing issues with scale and reaching users on their first visit across all browsers. TMB were also conscious of industry shifts around responsible advertising, consent and protecting user privacy and sought a partner to support internal teams to help them with a holistic data strategy for both direct and programmatic.

    In this webinar, watch Lynne d Johnson, Content Director, AdMonsters, in conversation with Stephanie Mazzamaro, VP, Data Product & Operations, TMB & Thomas Baart, Customer Success Manager, Permutive, as they dive into how TMB partnered with Permutive to increase audience size by 22X, increase RFP win rate by 31%, and use first-party data to drive 94% of their direct-sold campaigns.