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- Addressability
LiveScore partners with Permutive to kick off new audience data platform ahead of Euros 2024
LiveScore, the global sports media business, launches 'OnTarget’, a future-proof solution for accessing reliable and robust first-party audience segments, in partnership with Permutive.
Written by
The Permutive Team
By integrating Permutive’s technology, LiveScore can address 100% of its audience, including in-app tracking environments such as iOS, resulting in new yield optimization opportunities.
OnTarget empowers brands and advertisers to unlock deeper insights and targeting capabilities from audiences based on interests, behaviors, purchase intent, lifestyles, demographics, and personas, all without being impacted by changes to third-party cookie deprecation. Read more on ExchangeWire here.
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