Permutive earns five G2 badges, including its first Easiest Admin

At Permutive, we believe addressability is the foundation of a healthy open internet. We connect brands and agencies directly to premium publisher signals, rooted in publishers’ direct relationships with consumers. This all starts with a strong publisher data foundation, and the majority of premium publishers trust Permutive to build theirs. So we’re especially proud when the people using our platform every day tell us it’s working.

That’s why we’re excited to share that Permutive has earned five badges in the G2 Fall 2026 Report, based entirely on verified customer feedback on the world’s largest and most trusted software marketplace.

What we achieved

Here are the badges we received, and what each one conveys:

1. Easiest Admin (DMP): A first for Permutive. We earned the highest rating in the DMP category in G2’s Usability Index, building on the #1 Ease of Admin ranking our mid-market users gave us in Spring 2026. For the teams who build, manage and scale audiences every day, a platform that’s simple to run is what makes everything else possible.
2. Leader (DMP): We have been named a Grid® Leader in the Data Management Platform category for the third consecutive season, based on high user satisfaction and strong market presence.
3. Momentum Leader (DMP): We landed back in the Leader tier of G2’s Momentum Grid® for the third consecutive season, placing Permutive in the top 25% of DMP products as ranked by their users. Our momentum isn’t slowing down.
4. High Performer, Enterprise: Recognized again for high customer satisfaction among enterprise organizations, the publishers and media companies running Permutive at the largest scale.
5. High Performer, Mid-Market: Mid-market teams continue to rate Permutive highly, proof that the platform’s power and flexibility work for organizations of every size.

Why this matters

G2 rankings are determined entirely by verified user reviews: no pay-to-play, no analyst scoring. Across 91 verified reviews, users rate Permutive 4.5 out of 5.

For companies evaluating DMP solutions, that independence matters. When Permutive is named a Leader, Momentum Leader and Easiest Admin, you’re hearing from practitioners who use our platform every day.

We’re grateful to everyone who took the time to share their feedback. Your voice shapes what we build next.

What our users said

This recognition only happens because customers take the time to share honest feedback, and new reviews have kept arriving. Here are two recent favorites, one from an enterprise team and one from mid-market:

“Makes Audience Creation and Performance Measurement Effortless” – Verified user at an enterprise broadcast media company

This team relies on Permutive to power its first-party audience strategy and to see which audiences engage most with its content.

“The dashboard always runs smoothly, which is great.” – Verified user at a mid-market company, Permutive customer for over two years

They single out modeled cohorts for extending reach, the optimization tool for spotting which cohorts perform best and a straightforward initial setup.

Both reviews point the same way: powerful audience tools that are simple to run, day in, day out.

Want to learn more about how Permutive can help your team drive advertiser outcomes? Get in touch to see what’s possible.