Guides & whitepapers
The new agency value equation: Reclaiming client ROI from programmatic waste
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
Read MoreThe hidden flaw in your data collaboration strategy (and how to fix it)
Guides & whitepapersAddressabilityAdvertisersClean roomsData CollaborationFirst-party data The hidden flaw in your data collaboration strategy (and how to fix it) Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are…
Read MoreData collaboration, reimagined
Guides & whitepapers Data collaboration, reimagined The advertising landscape is facing unprecedented disruption. Accelerating signal loss, stringent privacy regulations, and the inherent limitations of ID-based strategies are eroding campaign performance for advertisers and putting pressure on publisher revenues. Legacy data clean rooms, while promising privacy, often fall short on delivering true scale and operational efficiency,…
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