Guides & whitepapers
Data collaboration, reimagined
Guides & whitepapers Data collaboration, reimagined The advertising landscape is facing unprecedented disruption. Accelerating signal loss, stringent privacy regulations, and the inherent limitations of ID-based strategies are eroding campaign performance for advertisers and putting pressure on publisher revenues. Legacy data clean rooms, while promising privacy, often fall short on delivering true scale and operational efficiency,…
Read More7 steps to increasing data-driven ad revenue
Guides & whitepapersAdvertisers 7 steps to increasing data-driven ad revenue The digital advertising landscape is rapidly evolving due to privacy regulations and changing browser standards. Accelerating cookie deprecation means that at least 70% of the internet is invisible to ad tech, with only 30% addressability. In this new reality, publishers urgently need new solutions to…
Read MoreA publisher’s guide to surviving open marketplace collapse
Guides & whitepapersDirect-soldFirst-party data A publisher’s guide to surviving open marketplace collapse The decline of the open marketplace (OMP) cannot be ignored. Addressability is at 30%, and OMP revenue is down by 25%. It’s time for CROs and publisher sales teams to look beyond OMP revenue and focus on direct-sold partnerships. Download this guide…
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