Guides & whitepapers
7 steps to increasing data-driven ad revenue
Guides & whitepapersAdvertisers 7 steps to increasing data-driven ad revenue The digital advertising landscape is rapidly evolving due to privacy regulations and changing browser standards. Accelerating cookie deprecation means that at least 70% of the internet is invisible to ad tech, with only 30% addressability. In this new reality, publishers urgently need new solutions to…
Read MoreA publisher’s guide to surviving open marketplace collapse
Guides & whitepapersDirect-soldFirst-party data A publisher’s guide to surviving open marketplace collapse The decline of the open marketplace (OMP) cannot be ignored. Addressability is at 30%, and OMP revenue is down by 25%. It’s time for CROs and publisher sales teams to look beyond OMP revenue and focus on direct-sold partnerships. Download this guide…
Read MoreHow brands are tackling decreasing consumer trust in advertising
Guides & whitepapersAdvertisersData ethics How brands are tackling decreasing consumer trust in advertising This study conducted by Permutive and AdExchanger analyzes how top brands and advertisers are navigating a digital advertising industry that is being turned on its head by both platform-level changes and regulations that seek to protect consumers’ data and their privacy online.…
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