Guides & whitepapers
How brands are tackling decreasing consumer trust in advertising
Guides & whitepapersAdvertisersData ethics How brands are tackling decreasing consumer trust in advertising This study conducted by Permutive and AdExchanger analyzes how top brands and advertisers are navigating a digital advertising industry that is being turned on its head by both platform-level changes and regulations that seek to protect consumers’ data and their privacy online.…
Read MoreThe future of digital advertising in a privacy-first world
Guides & whitepapersAdvertisers The future of digital advertising in a privacy-first world Consumer privacy is transforming the rules of digital advertising and businesses need to evolve with it. Why? Because 78% of consumers across generations believe that companies are responsible for protecting their data and 79% of people are concerned about the way their data…
Read MoreA new era of first-party data
Eight experts in data science and advertising discuss how agencies can leverage first-party data and what the future holds for this space.
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