Guides & whitepapers
The future of digital advertising in a privacy-first world
Guides & whitepapersAdvertisers The future of digital advertising in a privacy-first world Consumer privacy is transforming the rules of digital advertising and businesses need to evolve with it. Why? Because 78% of consumers across generations believe that companies are responsible for protecting their data and 79% of people are concerned about the way their data…
Read MoreA new era of first-party data
Eight experts in data science and advertising discuss how agencies can leverage first-party data and what the future holds for this space.
Read MoreRelieving Data Deprecation and Identity Challenges
Guides & whitepapersIdentity Relieving Data Deprecation and Identity Challenges Privacy regulations and browser updates, focused on protecting user identity, will change how brands target, measure, and optimize marketing campaigns. These initiatives are leading to data deprecation, the reduction in consumer data available for use in data-driven marketing. Identity-based strategies are useful for authenticated, customer-first marketing,…
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