Forrester Total Economic Impact Report

Guides & whitepapersAdvertisers Forrester Total Economic Impact Report Boost ROI by 291% with the right DMP We wanted a deeper understanding of the costs, benefits, and risks involved in deploying a data management platform (DMP), so we commissioned Forrester Consulting to conduct a Total Economic Impact™ study of Permutive’s Edge DMP.

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Why publishers are missing out on data-driven revenue

Guides & whitepapersAdvertisers Why publishers are missing out on data-driven revenue Building new revenue channels, personalizing the on-site experience, and increasing advertising revenue are high priorities for publishers. For many, these needs have resulted in more mature data strategies — but this focus comes at a time when industry-revolutionising trends are changing the way media…

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