Guides & whitepapers

Guides & whitepapersAdvertisers Forrester Total Economic Impact Report Boost ROI by 291% with the right DMP We wanted a deeper understanding of the costs, benefits, and risks involved in deploying a data management platform (DMP), so we commissioned Forrester Consulting to conduct a Total Economic Impact™ study of Permutive’s Edge DMP.

Guides & whitepapersAdvertisers Prioritizing first-party data in the age of privacy Understand how to adapt to the new ad ecosystem. In January 2020, Google announced that it will phase out third-party cookies in Chrome within two years. This decision has shaken up the ad industry, which uses third-party cookies for audience targeting. This series of…

Guides & whitepapersAdvertisers Why publishers are missing out on data-driven revenue Building new revenue channels, personalizing the on-site experience, and increasing advertising revenue are high priorities for publishers. For many, these needs have resulted in more mature data strategies — but this focus comes at a time when industry-revolutionising trends are changing the way media…