Posts by Permutive
7 steps to increasing data-driven ad revenue
Guides & whitepapersAdvertisers 7 steps to increasing data-driven ad revenue The digital advertising landscape is rapidly evolving due to privacy regulations and changing browser standards. Accelerating cookie deprecation means that at least 70% of the internet is invisible to ad tech, with only 30% addressability. In this new reality, publishers urgently need new solutions to…
Read MoreCookie or not, nothing has changed. Don’t leave your destiny in the hands of Google
Google’s announcement that it’s no longer getting rid of third-party cookies risks creating a false sense of security for publishers and advertisers alike, but let’s be clear: Nothing has changed.
Read MorePermutive successfully completes the 2024 SOC 2 and SOC 3 audits
We’re thrilled to share that we have successfully completed the 2024 SOC 2 and SOC 3 audits. Permutive has always been a pioneer of privacy-forward advertising, and this achievement solidifies our commitment to meeting the highest security standards.
Read More