Guides & whitepapers
The state of the publisher industry
Guides & whitepapersAdvertisers The state of the publisher industry Uncover Where Publishers’ Priorities Sit in 2019. In our research we uncovered three key themes: 1. Growing Advertiser Demand: One of the biggest priorities for publishers, but many feel unable to respond to RFPs and don’t believe in their ability to sell with data. 2. Increasing…
Read MoreAre you prepared for the decline of cookies?
Guides & whitepapersAdvertisersThird-party cookies Are you prepared for the decline of cookies? The publishers’ guide to ITP 2.1 Intelligent Tracking Prevention (ITP) is fast becoming a hot topic in the industry. Coupled with increasing regulation and consumers’ desire for privacy, its introduction has created many challenges for publishers reliant on third-party cookies to identify and…
Read MoreThe data maturity curve for publishers
Guides & whitepapersAdvertisers The data maturity curve for publishers Gain a competitive advantage and increase revenue with data. At Permutive, we have identified five distinct phases of publisher data maturity. The most mature publishers are those that have the best understanding of their audience, and they can better package and sell those audiences to advertisers.…
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