Guides & whitepapers
Why publishers are missing out on data-driven revenue
Guides & whitepapersAdvertisers Why publishers are missing out on data-driven revenue Building new revenue channels, personalizing the on-site experience, and increasing advertising revenue are high priorities for publishers. For many, these needs have resulted in more mature data strategies — but this focus comes at a time when industry-revolutionising trends are changing the way media…
Read MoreThe state of the publisher industry
Guides & whitepapersAdvertisers The state of the publisher industry Uncover Where Publishers’ Priorities Sit in 2019. In our research we uncovered three key themes: 1. Growing Advertiser Demand: One of the biggest priorities for publishers, but many feel unable to respond to RFPs and don’t believe in their ability to sell with data. 2. Increasing…
Read MoreAre you prepared for the decline of cookies?
Guides & whitepapersAdvertisersThird-party cookies Are you prepared for the decline of cookies? The publishers’ guide to ITP 2.1 Intelligent Tracking Prevention (ITP) is fast becoming a hot topic in the industry. Coupled with increasing regulation and consumers’ desire for privacy, its introduction has created many challenges for publishers reliant on third-party cookies to identify and…
Read More