Are you prepared for the decline of cookies?

The publishers’ guide to ITP 2.1

Intelligent Tracking Prevention (ITP) is fast becoming a hot topic in the industry. Coupled with increasing regulation and consumers’ desire for privacy, its introduction has created many challenges for publishers reliant on third-party cookies to identify and generate insights on their audience and in-turn sell advertising based on this.

With Google announcing the introduction of similar measures, and Apple rolling out the next generation – ITP 2.1, we have put together a guide to help you navigate the upcoming changes.

Download our guide to understand:

• What is Intelligent Tracking Prevention (ITP)?
• What is the aim of the ITP 2.1 change?
• What impact it will have on publishers?
• How to prepare for ITP 2.1?