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Blog

The Incremental Growth Series | Part 1: Why your ROAS doesn’t tell the whole story about growth

By Tom Shapland | September 29, 2025
The Incremental Growth Series | Part 1

ROAS is often treated as the ultimate measure of marketing success, but it only tells part of the story and doesn’t capture the broader goal of driving true growth. Read on for Permutive’s Tom Shapland’s take.

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Permutive earns top G2 rankings in Summer 2025 Report, including #1 Momentum Leader

By The Permutive Team | August 22, 2025
G2 Summer 2025 badges

Recognition across customer satisfaction, market momentum, and support highlights our dedication to enabling customer growth in the new era of data collaboration.

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Beyond the Buzz: Understanding how the next era of curation is reshaping advertising performance

By Robbert Van Der Pluijm | July 4, 2025

Don’t be distracted by the debates. Curation is here to stay, and the next wave is all about harnessing its strategic advantage to improve outcomes and get ahead of the competition.

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