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Beyond the Buzz: Understanding how the next era of curation is reshaping advertising performance
Don’t be distracted by the debates. Curation is here to stay, and the next wave is all about harnessing its strategic advantage to improve outcomes and get ahead of the competition.
Read MorePermutive named DMP Leader, Enterprise & Small business High Performer in G2 Spring 2025 Report
Recognitions for customer satisfaction, superior support and ease of use underscore our commitment to innovation and enabling customer success. At Permutive, we’re committed to helping our customers navigate the accelerating pace of change across the digital advertising landscape. We help publishers, advertisers, agencies, retail media and premium video innovators transcend signal loss by harnessing 100%…
Read MoreData Clean Rooms, the Curation Era
Curation [noun]the action or process of selecting, organising, and looking after the items in a collection or exhibition. In the context of programmatic advertising, curation involves managing high-quality, segmented audiences for targeting purposes – particularly in our offering. However, it’s important to note that other curation offerings may focus solely on curating media, without incorporating…
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