Blog
Reimagining Advertising in 2025: Curation, Collaboration, and GenAI
The advertising landscape is evolving faster than ever, driven by privacy-first strategies, the deprecation of cookies, and increasing signal loss. As the industry transforms, a new approach is essential. At Permutive, we’ve partnered with over 150 premium publishers and global advertisers to help them adapt and thrive. Our 2025 Trends Report outlines the key strategies—…
Read MoreIntroducing Permutive Optimization: Transforming campaign performance through AI-powered insights
We’re excited to announce the launch of Permutive Optimization, a groundbreaking solution designed to revolutionize how publishers optimize their campaign performance through intelligent audience targeting. The challenge: Fragmented data and time-consuming analysis Publishers face significant challenges in managing and optimizing digital advertising campaigns. The sales and delivery processes often involve multiple teams working across different…
Read MoreSky’s cookieless revolution: Redefining media buying in partnership with Permutive
Read the award-winning campaign in which Sky transformed its advertising approach by leveraging the cutting-edge capabilities of Permutive’s patented technology.
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