Reimagining Advertising in 2025: Curation, Collaboration, and GenAI

The advertising landscape is evolving faster than ever, driven by privacy-first strategies, the deprecation of cookies, and increasing signal loss. As the industry transforms, a new approach is essential. At Permutive, we’ve partnered with over 150 premium publishers and global advertisers to help them adapt and thrive. Our 2025 Trends Report outlines the key strategies—…

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Introducing Permutive Optimization: Transforming campaign performance through AI-powered insights

We’re excited to announce the launch of Permutive Optimization, a groundbreaking solution designed to revolutionize how publishers optimize their campaign performance through intelligent audience targeting. The challenge: Fragmented data and time-consuming analysis Publishers face significant challenges in managing and optimizing digital advertising campaigns. The sales and delivery processes often involve multiple teams working across different…

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