Permutive appoints ad tech veteran Aline Zenses as Managing Director to lead DACH expansion

The move signals Permutive’s commitment to help the European market navigate a new, predictive era of advertising that requires new solutions to achieve privacy-friendly audience targeting.

Zenses brings nearly 20 years of marketing and Ad Tech leadership to Permutive. Most recently, she served as Managing Director DACH at InfoSum, where she was responsible for regional sales and operations. Previously, she was Managing Director for Northern Europe at the first-party data consultancy SilverBullet. Her career also includes leadership roles at Oracle Marketing Cloud, IPG Mediabrands, Microsoft, and Google, giving her a deep and holistic understanding of the region’s advertising ecosystem.

“I am excited to be joining Permutive at such a pivotal moment for the digital advertising industry,” says Zenses. “The industry is transitioning from a deterministic to a predictive age, and Permutive is at the forefront of this transformation. The market opportunity in privacy-friendly advertising is enormous and Permutive is in exactly the right position to capitalize on this momentum. It will be exciting to play a key role in shaping the future of the industry, together with a strong network of leading publishers, brands and technology partners.”

The expansion builds on the momentum Permutive has established over the past eight years. Today, 60% of enterprise media companies globally use Permutive to manage their audience data across 100% of their consumers. 

Joe Root, Permutive CEO and co-founder, adds: “Aline is exactly who we need to help the DACH market navigate this critical time for the Open Internet. The old economics of advertising don’t add up anymore. Our predictive approach to data collaboration provides the full addressability needed to solve that. Aline’s expertise will be instrumental in establishing this new model in German-speaking countries and driving sustainable growth for our partners and the ecosystem as a whole.”

About Permutive

Permutive is building a data collaboration platform for a sustainable advertising ecosystem. Our mission is to restore performance to the Open Internet by enabling publishers, advertisers, retailers and ad tech partners to collaborate securely. We provide full addressability and a predictive approach that respects consumer privacy while empowering publishers and advertisers to drive outcomes.  Today, 60% of enterprise media companies globally trust Permutive to help shape the future of digital advertising.