Turn insights into outcomes
Permutive Taps Former LiveRamp Exec David Rifkin to Help Agencies Navigate the Next Era of Addressability
Programmatic pioneer to help ad buyers solve addressability and data challenges while improving campaign performance amid agentic adoption.
TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet
Permutive delivers expanded TransUnion audience reach.
Permutive Appoints Data and Ad Tech Executive Genevieve Juillard to Board of Directors
Former Experian Marketing Services President will advise as company innovates advertising data collaboration and activation.
Permutive Appoints Agency Chief Eileen Kiernan to Board of Directors
Experienced media leader will work with executive team to further disrupt how advertisers experience the open internet through high fidelity publisher audience.
Permutive Appoints Ad Industry Innovator Dave Rosner as CMO
Publisher technology leader welcomes one of programmatic’s pioneering voices amid expansion into curation and agentic advertising.
Permutive appoints ad tech veteran Aline Zenses as Managing Director to lead DACH expansion
Permutive, the data collaboration platform powering the advertising ecosystem, today announced the appointment of Aline Zenses as Managing Director for the DACH region.
Permutive named as a partner in Google’s curation offering
Permutive was named a partner in Google’s new curation capabilities across Google Ad Manager inventory, which helps agencies identify and purchase the best publisher inventory and audiences.
Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google
Google’s announcement that it’s no longer getting rid of third-party cookies risks creating a false sense of security for publishers and advertisers alike.
Four media companies on tackling signal loss with data collaboration
The Arena Group, Hearst, TelevisaUnivision, and The Washington Post share strategic insights on identity, clean rooms, and exceeding ad industry expectations.
Permutive CEO chats data, genAI and Cannes
Permutive’s CEO is returning to Cannes with the goal of bringing people across the publisher ecosystem together, including retail media.
Ned Jones, Permutive’s Head of Advertiser Customer Success, named in PMW’s 2024 Powerlist
One judge reviewing Ned’s PMW 100 Powerlist entry said: “The results Ned has delivered for Sky are impressive and he’s clearly well respected by his peers.”
Permutive strengthens leadership team with the appointment of Jay Stevens as Chief Commercial Officer
This key appointment marks a significant step as Permutive reimagines advertising and expands its commercial activities across the buy side.
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