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Four media companies on tackling signal loss with data collaboration
The Arena Group, Hearst, TelevisaUnivision, and The Washington Post share strategic insights on identity, clean rooms, and exceeding ad industry expectations.
Written by
The Permutive Team
To gain insights into how publishers are strategically addressing the issue of signal loss, Permutive gathered four customers and publishing leaders who are reimagining data collaboration. We asked them where they see opportunities and how they are solving the challenges that arise.
Our panel included Stephanie Mazzamaro, VP, Addressability & Premium Programmatic at The Arena Group, Michael Nuzzo, SVP Data Solutions at Hearst Magazines, Josh Peters, Global Head of Commercial Data Strategy and Programmatic Operations at The Washington Post, and Bethany Hillman, Vice President, Data and Advertising Operations at TelevisaUnivision.
Read the article on Digital Content Next for the four key insights from that discussion.
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