- Press
- Advertisers
- Data Collaboration
- Publishers
Permutive named as a partner in Google’s curation offering
Permutive was named a partner in Google's new curation capabilities across Google Ad Manager inventory, which helps agencies identify and purchase the best publisher inventory and audiences.

This collaboration allows agencies to find more privacy-safe and premium inventory through curated deals, with Permutive providing its audience activation platform and first-party data insights to enhance publisher offerings within Google’s system.
Read more here on New Digital Age.
You may be interested in
The walled garden’s data advantage is over. Here’s why.
Learn MoreThe Incremental Growth Series | Part 1: Why your ROAS doesn’t tell the whole story about growth
Learn MoreKeep going, there's more to uncover.
The walled garden’s data advantage is over. Here’s why.
Learn from Aline Zenses, Permutive's MD of DACH, on how new technology is leveling the playing field, making 100% of your audience addressable by unifying identity, contextual, and predictive cohort signals, empowering publishers to shift from a volume-based to a sustainable, value-based sales proposition.
The Incremental Growth Series | Part 1: Why your ROAS doesn’t tell the whole story about growth
ROAS is often treated as the ultimate measure of marketing success, but it only tells part of the story and doesn’t capture the broader goal of driving true growth. Read on for Permutive's Tom Shapland’s take.
Navigating CTV: TelevisaUnivision’s addressability blueprint
Join Bethany Hillman, SVP, Data and Advertising Operations at TelevisaUnivision, and Permutive leaders as they share a strategy for overcoming this fragmentation.
Keine Logins? Kein Problem: Wie Publisher mit Umfragen demografische Daten fürs Targeting gewinnen
Sehen Sie sich jetzt das Webinar mit Permutive, Opinary und BCN Brand Community Network an.
Permutive appoints ad tech veteran Aline Zenses as Managing Director to lead DACH expansion
Permutive, the data collaboration platform powering the advertising ecosystem, today announced the appointment of Aline Zenses as Managing Director for the DACH region.
Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration
By empowering Mumsnet to segment its audience into meaningful cohorts, Permutive has enabled the publisher to surface new opportunities for both endemic and non-endemic brands.