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Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google
Google's announcement that it's no longer getting rid of third-party cookies risks creating a false sense of security for publishers and advertisers alike.
Written by
The Permutive Team
Publishers may well get caught in the crossfire as the consumer is empowered and perhaps encouraged to ditch the third-party cookie, as Permutive’s co-founder & CEO Joe Root explains in this article in The Drum.
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