Permutive earns top G2 rankings in Spring 2026 Report, including DMP Leader

At Permutive, we’re on a mission to help companies unlock the full value of their audience data in a privacy-first world, without sacrificing advertiser outcomes. By enabling media owners, agencies and brands to collaborate on 100% of addressable audiences, powered by premium publisher signals, we’re reimagining what’s possible in digital advertising.

We’re proud to be trusted by the majority of enterprise publishers to fuel their transformation. And we’re even prouder when the feedback from our users directly reflects the impact we’re making.

That’s why we’re excited to share that Permutive has earned five badges and twelve #1 rankings in the G2 Spring 2026 Report, based entirely on verified customer feedback on G2 – the world’s largest and most trusted software review website.

Here’s what we achieved:

• Users Love Us: Awarded to products that consistently earn the trust of their user community, this milestone reflects 20+ reviews with an average rating of 4+ stars, and speaks directly to the satisfaction and advocacy of the people who rely on Permutive every day.
• Leader (DMP): Recognised as a Grid® Leader in the Data Management Platform category, based on high user satisfaction scores and strong market presence. This badge reflects our position as one of the most trusted solutions in the DMP space.
• Momentum Leader (DMP): This top-tier badge recognises strong and consistent growth in customer satisfaction, placing Permutive in the top 25% of all DMP products for momentum. It’s a reflection of the compounding trust we’re building with our customers quarter after quarter.
• High Performer – Enterprise: Acknowledged for exceptional customer satisfaction among enterprise organisations, this badge reflects the high performance our largest customers continue to experience across scalability, data integration, and reporting.
• High Performer – Mid-Market: Our platform’s power and flexibility continue to resonate with mid-market teams, earning high satisfaction ratings that speak to the breadth of organisations we serve.

Beyond the badges, our users rated Permutive #1 across twelve individual categories in the Spring 2026 report:

Enterprise

• 🥇 #1 for Enterprise Scalability
• 🥇 #1 for Offline Data Integration
• 🥇 #1 for Performance and Reliability
• 🥇 #1 for Custom Reports
• 🥇 #1 for 1st-Party Data Integration
• 🥇 #1 for Meets Requirements

Mid-Market

• 🥇 #1 for Enterprise Scalability
• 🥇 #1 for Ease of Admin
• 🥇 #1 for Standard Dashboards
• 🥇 #1 for Best Business Partnership

Small Business

• 🥇 #1 for Standard Dashboards
• 🥇 #1 for Ease of Use

These rankings span the full customer journey: from onboarding and administration, to integration, reporting, and long-term partnership. Taken together, they paint a clear picture: whether you’re a global enterprise publisher or a growing mid-market team, Permutive delivers.

These awards matter to us because they come directly from the people who rely on our platform every day. We’re grateful for their trust and feedback, and we remain committed to building the future of data collaboration together.

Want to learn more about how Permutive can help your team drive advertiser outcomes? Get in touch to see what’s possible.