- Press
- Addressability
How publishers are coping with an online advertising revolution
Permutive, Bauer Media Group and Future share their view on the path forward for publishers and advertisers post-cookie.
Written by
The Permutive Team
Permutive is playing a central role in helping publishers adapt to the online advertising revolution. By powering Bauer Illuminate and supporting Future Publishing’s first-party data initiatives, Permutive enables these publishers to classify, segment, and activate their audiences in a privacy-safe manner. This allows advertisers to buy highly targeted campaigns directly from publishers, bypassing open auction programmatic channels, and capturing niche audiences with greater precision.
With Permutive’s platform, publishers can reclaim control over their advertising revenues, optimize yield, and maintain strong relationships with advertisers, all while navigating the complexities of cookie deprecation and evolving data privacy regulations. Read more on The Times here (for subscribers only).
You may be interested in
Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration
Learn MoreWebinar: Keine Logins? Kein Problem
Learn MoreKeep going, there's more to uncover.
Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration
By empowering Mumsnet to segment its audience into meaningful cohorts, Permutive has enabled the publisher to surface new opportunities for both endemic and non-endemic brands.
Webinar: Keine Logins? Kein Problem
Wie Publisher die Nachfrage von Werbekunden mit demografischen First-Party-Daten aus Umfragen erfüllen können.
Permutive earns top G2 rankings in Summer 2025 Report, including #1 Momentum Leader
Recognition across customer satisfaction, market momentum, and support highlights our dedication to enabling customer growth in the new era of data collaboration.
The Data Collaboration Summit
Permutive’s Summit showcases how collaboration and direct relationships can reimagine advertising and boost Open Internet performance.
Let’s meet at DMEXCO 2025!
Expand your data collaboration and achieve incremental outcomes. Meet the Permutive team and let’s reimagine advertising together.
Permutive and Ocado Ads launch unique audience targeting capabilities for publishers and advertisers to drive incremental outcomes
Future, Immediate, The Independent and News UK join as inaugural publication partners. Permutive, the data collaboration platform powering the advertising ecosystem, is excited to announce a new partnership with Ocado Ads, the Retail Media Network of the UK’s fastest growing retailer. The collaboration means that publishers can now securely enrich their first-party data with Ocado’s extensive retail insights, creating unique targeting opportunities for brands and advertisers to achieve incremental full funnel outcomes on the Open Internet. The partnership builds on the 2024 launch of Ocado Ads, which offers the most complete data set in market…