- Press
- Addressability
How publishers are coping with an online advertising revolution
Permutive, Bauer Media Group and Future share their view on the path forward for publishers and advertisers post-cookie.
Written by
The Permutive Team
Permutive is playing a central role in helping publishers adapt to the online advertising revolution. By powering Bauer Illuminate and supporting Future Publishing’s first-party data initiatives, Permutive enables these publishers to classify, segment, and activate their audiences in a privacy-safe manner. This allows advertisers to buy highly targeted campaigns directly from publishers, bypassing open auction programmatic channels, and capturing niche audiences with greater precision.
With Permutive’s platform, publishers can reclaim control over their advertising revenues, optimize yield, and maintain strong relationships with advertisers, all while navigating the complexities of cookie deprecation and evolving data privacy regulations. Read more on The Times here (for subscribers only).
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