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Permutive & Prohaska Consulting partner to supercharge data-driven revenue growth for publishers

This collaboration will offer access to an acclaimed data platform, winning commercial strategies, and expertise in data transformation, fuelling substantial growth for premium publishers and their advertisers.

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The partnership ensures publishers have resilient, enhanced data strategies in the face of data privacy changes and the demise of third-party cookies. It also improves audience addressability to maximize yield and enhances campaign performance to grow advertising revenue. Read more on Silicon UK here.

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