Turn insights into outcomes

Permutive named as a partner in Google’s curation offering

Permutive was named a partner in Google’s new curation capabilities across Google Ad Manager inventory, which helps agencies identify and purchase the best publisher inventory and audiences.

Boosting ad revenue with first-party signals: Daily Mail Group Ireland’s new strategy for better targeting

Watch our on-demand webinar on how publisher signals revolutionise ad targeting. Learn from Daily Mail Group Ireland’s success story and unlock the power of your first-party data.

Unlocking first-party data success: Matthew Rance on Immediate’s journey with Permutive

We invited Matthew Rance, Head of Commercial Data & Analytics at Immediate, to Permutive HQ to discuss his challenges, how our Audience Activation Platform has addressed them, and his outlook for the future of advertising.

Bauer Media on utilising first-party data through Permutive’s Audience Activation Platform

We invited Kieran Lewis, Head of Commercial Product & Data at Bauer Media, to Permutive HQ to discuss his challenges, how our Audience Activation Platform has addressed them, and his advice for the future of advertising.

Reimagining programmatic: Driving open marketplace yield with publisher-driven curation

As signal deprecation drives down eCPMs and limits advertisers’ reach, publishers, advertisers, and agencies are urgently seeking new methods to sustain and enhance programmatic yield. This webinar delves into how curation is transforming digital advertising, enabling publishers to boost inventory value by leveraging their own signals. Using publisher signals-cohorts, contextual, and identity-publishers can reverse OMP…

Essential information following Google’s third-party cookie news

To help our customers, prospects, and partners interpret Google’s news that it will no longer remove third-party cookies, here is our perspective—based on our knowledge of our customers and market trends—plus some essential information to share with your organisations.

​Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google

Google’s announcement that it’s no longer getting rid of third-party cookies risks creating a false sense of security for publishers and advertisers alike.

Permutive successfully completes the 2024 SOC 2 and SOC 3 audits

We’re thrilled to share that we have successfully completed the 2024 SOC 2 and SOC 3 audits. Permutive has always been a pioneer of privacy-forward advertising, and this achievement solidifies our commitment to meeting the highest security standards.

Advertising reimagined: Permutive’s CEO & Co-founder, Joe Root, on signal loss and data collaboration

Collaboration Reimagined: The future of data connectivity with Permutive

Join Chloe Grutchfield, VP of Product, and Andy Sharkey, Director, Product Management, at Permutive as they unveil groundbreaking publisher products. Discover how Permutive is revolutionising how publishers connect and collaborate on data, creating new opportunities for deeper insights and more effective targeting.

Four media companies on tackling signal loss with data collaboration

The Arena Group, Hearst, TelevisaUnivision, and The Washington Post share strategic insights on identity, clean rooms, and exceeding ad industry expectations.

Podcast: Meet Michael O’Grady, CFO, Permutive

Michael O’Grady’s finance strategic moment occurred in 2014 at higher-ed tech company Ellucian. Faced with transitioning from a traditional perpetual license model to a SaaS one, he identified the need for a unified approach across all business functions.