Reimagining programmatic: Driving open marketplace yield with publisher-driven curation

As signal deprecation drives down eCPMs and limits advertisers' reach, publishers, advertisers, and agencies are urgently seeking new methods to sustain and enhance programmatic yield.

This webinar delves into how curation is transforming digital advertising, enabling publishers to boost inventory value by leveraging their own signals. Using publisher signals—cohorts, contextual, and identity—publishers can reverse OMP yield declines.

Watch on-demand to uncover how first-party data-driven curation offers scalable growth without sacrificing data ownership or transparency. We’ll share collaborative curation strategies that empower publishers to retain control and prevent revenue shifts toward walled gardens. Discover how this new era of publisher-driven curation can drive sustainable growth in programmatic advertising.