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Bauer Media on utilising first-party data through Permutive’s Audience Activation Platform
We invited Kieran Lewis, Head of Commercial Product & Data at Bauer Media, to Permutive HQ to discuss his challenges, how our Audience Activation Platform has addressed them, and his advice for the future of advertising. According to Kieran, without Permutive, Bauer Media would still be working in silos—unable to take a strategic portfolio view, engage in meaningful client conversations, or maximise yield and revenue opportunities.
Watch this video to hear how Permutive helped Bauer Media overcome these challenges by streamlining partner onboarding, conducting sales workshops, and launching audience planning tools to optimise first-party data usage and improve their ability to respond to complex briefs.
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