• Videos
  • First-party data
  • Publishers

Bauer Media on utilising first-party data through Permutive’s Audience Activation Platform

Play Video

We invited Kieran Lewis, Head of Commercial Product & Data at Bauer Media, to Permutive HQ to discuss his challenges, how our Audience Activation Platform has addressed them, and his advice for the future of advertising. According to Kieran, without Permutive, Bauer Media would still be working in silos—unable to take a strategic portfolio view, engage in meaningful client conversations, or maximise yield and revenue opportunities.

Watch this video to hear how Permutive helped Bauer Media overcome these challenges by streamlining partner onboarding, conducting sales workshops, and launching audience planning tools to optimise first-party data usage and improve their ability to respond to complex briefs.

In this article
    You may be interested in
    Videos
    Data Collaboration
    First-party data
    Non-endemic
    Publishers

    Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration

    Learn More
    Upcoming events & webinars
    Addressability
    First-party data
    Publishers

    Webinar: Keine Logins? Kein Problem

    Learn More

    Keep going, there's more to uncover.

    Ajoy Nath Mumsnet interview still

    Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration

    By empowering Mumsnet to segment its audience into meaningful cohorts, Permutive has enabled the publisher to surface new opportunities for both endemic and non-endemic brands.

    Learn more

    Permutive Data Collaboration Platform

    Expand your data collaboration and achieve incremental outcomes with Permutive's Data Collaboration Platform combining the capabilities of a DMP, a data clean room, and curation...

    Learn more

    Data-driven publishing: How The Independent maximizes audience insights with Permutive

    Discover how The Independent leverages a data strategy powered by Permutive to transform audience understanding and boost advertising effectiveness.

    Learn more

    Mail Metro Media’s data advantage: How harnessing publisher signals drove 20% higher campaign performance with Permutive

    Mail Metro Media’s data advantage: How harnessing publisher signals drove 20% higher campaign performance with Permutive

    The future of advertising has arrived – and it’s built on the power of first-party data, strategic publisher-advertiser collaboration, and AI-powered efficiency that delivers measurable...

    Learn more

    How Sky is future-proofing its digital marketing strategy on the open web

    In a fast-changing digital landscape where third-party cookies are fading and platforms are rethinking how advertisers can connect with audiences, Sky is leading with a...

    Learn more

    Powering publisher growth through data unification: Insights from Immediate’s PRISM Strategy

    Welcome to the next chapter in publisher transformation, where data unification powers growth, innovation, and advertiser value.

    Learn more