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WINR and Permutive partner to tackle signal loss with the power of publisher first-party data
As privacy-first standards and signal loss continue to reshape digital advertising, WINR and Permutive have forged a transformative partnership that leverages compliant, first-party data at scale to empower advertisers and publishers. Permutive’s privacy-focused Audience Activation Platform, combined with WINR’s robust data solutions, offers a seamless and simplified approach to reimagining audience targeting in a cookieless environment. This collaboration allows advertisers to engage target audiences effectively while enabling publishers to drive up yields without data sharing or leakage—underscoring a commitment to privacy. WINR and Permutive’s partnership signals a new path for sustainable revenue growth. A recent success story illustrates this impact,…
Written by
Robbert Van Der Pluijm
As privacy-first standards and signal loss continue to reshape digital advertising, WINR and Permutive have forged a transformative partnership that leverages compliant, first-party data at scale to empower advertisers and publishers.
Permutive’s privacy-focused Audience Activation Platform, combined with WINR’s robust data solutions, offers a seamless and simplified approach to reimagining audience targeting in a cookieless environment.
This collaboration allows advertisers to engage target audiences effectively while enabling publishers to drive up yields without data sharing or leakage—underscoring a commitment to privacy.
WINR and Permutive’s partnership signals a new path for sustainable revenue growth. A recent success story illustrates this impact, as a prominent media company used Permutive’s technology to increase sales attributed to media, targetability, and audience engagement, and reduced CPA.
The impact of this collaboration also resonates on the publisher side, where Permutive’s clients have seen inventory yields increase by up to 400% in some instances. In a landscape where Big Tech’s walled gardens often constrain opportunities, this partnership redefines the industry’s potential outside those limits.
Marcelo Ulvert, CEO at WINR, said: “We are over the moon with the success of this partnership. More than that, we’re proud to have supported Permutive, who made a bold bet on their privacy-first strategy and delivered extraordinary results for their clients.”
Malcolm Treanor, COO at WINR, added: “Our partnership with Permutive reflects WINR’s commitment to building enduring relationships. Permutive’s approach aligns perfectly with our own, and their clients’ commercial success is a testament to their vision and phenomenal team.”
Elizabeth Brennan, General Manager – Advertising at Permutive, said: “In WINR, we found a partner willing to innovate alongside us to support advertisers and publishers in new ways. This partnership drives revenue from cookie-based toward durable, privacy-compliant tactics, helping advertisers reach their consumers and publishers establish a more sustainable revenue foundation for the future.”
The WINR and Permutive partnership empowers advertisers and publishers alike to thrive in a privacy-conscious world.
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