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WINR and Permutive partner to tackle signal loss with the power of publisher first-party data
As privacy-first standards and signal loss continue to reshape digital advertising, WINR and Permutive have forged a transformative partnership that leverages compliant, first-party data at scale to empower advertisers and publishers. Permutive’s privacy-focused Audience Activation Platform, combined with WINR’s robust data solutions, offers a seamless and simplified approach to reimagining audience targeting in a cookieless environment. This collaboration allows advertisers to engage target audiences effectively while enabling publishers to drive up yields without data sharing or leakage—underscoring a commitment to privacy. WINR and Permutive’s partnership signals a new path for sustainable revenue growth. A recent success story illustrates this impact,…
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As privacy-first standards and signal loss continue to reshape digital advertising, WINR and Permutive have forged a transformative partnership that leverages compliant, first-party data at scale to empower advertisers and publishers.
Permutive’s privacy-focused Audience Activation Platform, combined with WINR’s robust data solutions, offers a seamless and simplified approach to reimagining audience targeting in a cookieless environment.
This collaboration allows advertisers to engage target audiences effectively while enabling publishers to drive up yields without data sharing or leakage—underscoring a commitment to privacy.
WINR and Permutive’s partnership signals a new path for sustainable revenue growth. A recent success story illustrates this impact, as a prominent media company used Permutive’s technology to increase sales attributed to media, targetability, and audience engagement, and reduced CPA.
The impact of this collaboration also resonates on the publisher side, where Permutive’s clients have seen inventory yields increase by up to 400% in some instances. In a landscape where Big Tech’s walled gardens often constrain opportunities, this partnership redefines the industry’s potential outside those limits.
Marcelo Ulvert, CEO at WINR, said: “We are over the moon with the success of this partnership. More than that, we’re proud to have supported Permutive, who made a bold bet on their privacy-first strategy and delivered extraordinary results for their clients.”
Malcolm Treanor, COO at WINR, added: “Our partnership with Permutive reflects WINR’s commitment to building enduring relationships. Permutive’s approach aligns perfectly with our own, and their clients’ commercial success is a testament to their vision and phenomenal team.”
Elizabeth Brennan, General Manager – Advertising at Permutive, said: “In WINR, we found a partner willing to innovate alongside us to support advertisers and publishers in new ways. This partnership drives revenue from cookie-based toward durable, privacy-compliant tactics, helping advertisers reach their consumers and publishers establish a more sustainable revenue foundation for the future.”
The WINR and Permutive partnership empowers advertisers and publishers alike to thrive in a privacy-conscious world.
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The Data Collaboration Summit
With addressability declining, the Open Internet is under strain. The opportunity has never been greater to collaborate directly with premium publishers and tap into the power of their audience signals and media.
Let’s meet at DMEXCO 2025!
Expand your data collaboration and achieve incremental outcomes. Meet the Permutive team and let’s reimagine advertising together.
Permutive and Ocado Ads launch unique audience targeting capabilities for publishers and advertisers to drive incremental outcomes
Future, Immediate, The Independent and News UK join as inaugural publication partners. Permutive, the data collaboration platform powering the advertising ecosystem, is excited to announce a new partnership with Ocado Ads, the Retail Media Network of the UK’s fastest growing retailer. The collaboration means that publishers can now securely enrich their first-party data with Ocado’s extensive retail insights, creating unique targeting opportunities for brands and advertisers to achieve incremental full funnel outcomes on the Open Internet. The partnership builds on the 2024 launch of Ocado Ads, which offers the most complete data set in market…
Permutive Data Collaboration Platform
Expand your data collaboration and achieve incremental outcomes with Permutive's Data Collaboration Platform combining the capabilities of a DMP, a data clean room, and curation solutions.
Data-driven publishing: How The Independent maximizes audience insights with Permutive
Discover how The Independent leverages a data strategy powered by Permutive to transform audience understanding and boost advertising effectiveness.
The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden, outdated assumption about the role of identity. For years, identity was the whole story. Today, relying solely on legacy IDs within a collaboration framework means your efforts are blind to over 70% of the open web, severely limiting your scale…