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WEMASS reaches 100% of targetable audiences with Permutive

The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering.

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Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.

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    Permutive earns five G2 badges, including its first Easiest Admin

    Permutive has earned five badges in the G2 Fall 2026 Report, including our first-ever Easiest Admin badge alongside DMP Leader and Momentum Leader. Here's what our users said.

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    Permutive Taps Former LiveRamp Exec David Rifkin to Help Agencies Navigate the Next Era of Addressability

    Programmatic pioneer to help ad buyers solve addressability and data challenges while improving campaign performance amid agentic adoption.

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    Beet Retreat Berkshires Recap

    For three days last month, over one hundred senior media, agency, and ad-tech executives traded Zoom for upstate New York at Beet Retreat Berkshires. It has become one of the industry’s most closely watched off-the-record gatherings with a mix of fireside chats, curated panels, and roundtable breakouts. This year’s agenda was built around the idea of an “Outcome Economy” and brought together industry voices to debate how AI, commerce media, CTV, and identity are rebuilding the advertising ecosystem in real time. We were in attendance and led two sessions, so here are the themes that…

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    Permutive & Genius

    Driving cultural impact at scale: How advertisers are winning with Genius Verse and Permutive

    Genius Verse is now powered by Permutive, turning fans' real-time engagement with lyrics, artists and meaning into signals brands can act on, reaching them when it matters most.

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    Permutive Appoints Data and Ad Tech Executive Genevieve Juillard to Board of Directors

    Former Experian Marketing Services President will advise as company innovates advertising data collaboration and activation.

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