- Blog
- Advertisers
The MadTech Podcast: Programmatic Advertising and Identity
This edition of ExchangeWire’s MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder and CEO of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships at Conde Nast discussing the future of programmatic advertising and identity in a privacy-first world. https://embeds.audioboom.com/posts/7425314/embed/v4 In this episode: The future of programmatic advertising as cookies crumble away. Does third-party data still hold the same weight of importance? Will ITP completely kill it off? With walled gardens becoming more closed? Will we see a growth in mini walled gardens?…
Written by
The Permutive Team
This edition of ExchangeWire’s MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder and CEO of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships at Conde Nast discussing the future of programmatic advertising and identity in a privacy-first world.
https://embeds.audioboom.com/posts/7425314/embed/v4
In this episode:
- The future of programmatic advertising as cookies crumble away. Does third-party data still hold the same weight of importance? Will ITP completely kill it off? With walled gardens becoming more closed? Will we see a growth in mini walled gardens? How does independent ad tech help to solve these problems? Or does its over-dependence on the third-party cookie framework make it difficult to solve these current issues?
- Identity in an ITP world. How are publishers/buyers managing their audiences and targeting strategies in privacy-first and ITP world? There’s been much talk about the quest for a single ID – is that the answer? Is it even possible? What does it mean for measurement, targeting and attribution if the third-party cookie becomes unusable?
You may be interested in
Beet Retreat Berkshires Recap
Learn MoreDriving cultural impact at scale: How advertisers are winning with Genius Verse and Permutive
Learn MoreKeep going, there's more to uncover.
Beet Retreat Berkshires Recap
For three days last month, over one hundred senior media, agency, and ad-tech executives traded Zoom for upstate New York at Beet Retreat Berkshires. It has become one of the industry’s most closely watched off-the-record gatherings with a mix of fireside chats, curated panels, and roundtable breakouts. This year’s agenda was built around the idea of an “Outcome Economy” and brought together industry voices to debate how AI, commerce media, CTV, and identity are rebuilding the advertising ecosystem in real time. We were in attendance and led two sessions, so here are the themes that…
Driving cultural impact at scale: How advertisers are winning with Genius Verse and Permutive
Genius Verse is now powered by Permutive, turning fans' real-time engagement with lyrics, artists and meaning into signals brands can act on, reaching them when it matters most.
Permutive Appoints Data and Ad Tech Executive Genevieve Juillard to Board of Directors
Former Experian Marketing Services President will advise as company innovates advertising data collaboration and activation
Permutive earns five G2 badges in the Summer 2026 Report, including DMP Leader and High Performer in Enterprise and Mid-Market
Permutive has earned five badges in the G2 Summer 2026 Report, including DMP Leader and High Performer across Enterprise and Mid-Market businesses. Here's what our users said.
Permutive Appoints Agency Chief Eileen Kiernan to Board of Directors
Experienced media leader will work with executive team to further disrupt how advertisers experience the open internet through high fidelity publisher audience
Permutive earns top G2 rankings in Spring 2026 Report, including DMP Leader
Permutive has earned five badges and twelve #1 rankings in the G2 Spring 2026 Report, including DMP Leader and Momentum Leader. Here's what our users said.