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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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How first-party data tech companies will save advertising
New Digital Age – Privacy-first data companies have been the financial success story of the summer. From the growth in LiveRamp to the financial sector darlings of InfoSum, Permutive and Mediarithmics to the already hot CDP space. It is these companies and more that are attracting the investors, talent and clients over the summer. Yet…
Inclusivity inside and out – why the industry must do more, more of the time
The media industry must do more to ensure it reflects the world it serves. That means being more inclusive from within, as well as supporting movements such as Black Lives Matter and producing content that speaks to diverse audiences. That was the message from the virtual roundtable, hosted by Permutive on ‘Advertiser boycotts, what do…
‘A significant uptick in deal flow’: Why Europe is becoming a hotbed of ad tech innovation
Digiday – The European ad tech sector has often been perceived as being in the shadow of its U.S. counterpart. The addressable consumer market is smaller and there has been less supply of venture funding for European startups. But against a backdrop of EU data regulation and wider moves from browsers and tech platforms to…
Permutive Raises $18.5 Million as the Search for a Cookie Alternative Continues
AdWeek – Permutive, a publisher-focused data management platform (DMP), has raised $18.5 million in Series B funding. The cash injection comes as the digital advertising industry faces increased regulations and the depletion of third-party cookies.
Permutive raises $18.5M to help publishers target ads in new privacy landscape
Tech Crunch – Permutive is announcing that it has raised $18.5 million in Series B funding, as the London-based startup works to help online publishers make money in a changing privacy landscape.
Q&A: Permutive, using first-party data to boost publisher revenues
“Privacy must be at the core of every company’s operations – and this new prioritization requires a reset from the way businesses have previously operated.” WNIP caught up with Aly Nurmohamed, General Manager at Permutive to find out how they’re helping publishers capitalize on the pivot to privacy.
The future of media trading: a buy-side perspective
In conversation with Melissa Bonnick, SVP of Client Results at Dentsu Aegis Network, Programmatic; Patrick Kelly, Senior Vice President at Havas Media Group and Lauren Kroll, Associate Director of Programmatic Activation at Essence. Transparency, relevance and performance: three straightforward things that agencies are demanding of – and increasingly getting from – publishers as the digital…
Forrester Total Economic Impact Report
Boost ROI by 291% with the right DMP We wanted a deeper understanding of the costs, benefits, and risks involved in deploying a data management platform (DMP), so we commissioned Forrester Consulting to conduct a Total Economic Impact™ study of Permutive’s Edge DMP.
The future of media is actually the future of audiences
WNIP – Nestlé is pivoting to an audience-first advertising strategy, a move that has seen it ramp up its use of first-party data and lessen its “heavy reliance” on third-party sources. Find out the three steps Nestlé are taking to make the change.
Le web caché, un vrai défi pour la pub en ligne
Stratégies – Avec le RGPD et les mesures anti-tracking des navigateurs internet, plus de la moitié des internautes peuvent naviguer sans pouvoir être identifiés par les éditeurs. Pour répondre à ce défi, il est urgent que ces derniers travaillent avec une technologie qui ne soit pas basée sur des cookies tiers.
Cookies, context and the metrics that matter – how publishers can climb the value chain
In conversation with Andrew Spurrier-Dawes, Global Digital Director at Mediacom The decade started with a bang and the bang got bigger: when Google announced it would block third-party cookies the industry knew it should change. When Covid-19 hit it knew it absolutely had to. If anything, the pandemic has just accelerated a process that was…
The Financial Times and Permutive honoured at the 2020 AdExchanger Awards
The Financial Times and Permutive have been honoured with three awards at the second annual AdExchanger Awards for Best Data Enabling Technology, Best Publisher Side Data Platform and Best Publisher Side Technology.
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